Wouldn’t it be nice, if one would be able to work on his own terms and conditions? Freelancing paves its way through this.
Moreover, Freelancing is one such career option which has undergone substantial growth in the recent times.
Freelancing can be a great option but it comes with certain demerits. One may encounter a saturation after a certain period and believe me it hurts, it hurts a lot. Not only it will vandalize your earnings but also the persona which you have created over the time.
So, here are five actionable tips which will eventually help you to boost your freelance career and overcome the demerits of the same. Moreover, we assure your that after applying the tips, you will be able to increase your money through freelancing in multi folds.
Specialize
Start off with a skill or two in which you have a particular interest and try to excel in that particular genres. Work on a niche which you can project as your USP (unique selling point).
This is one of the most common mistakes done by every newcomer in this industry. So, if you have just started out then pay utmost heed to this section.
Don’t try to be a “Jack of all and master of none” at first.
Network
It’s an oft-repeated fact in this sphere which says “Your network is your net worth”. This will eventually bring you a fortune and help you maintain a thriving freelance career. Connect to the influencers of your industry. Connect to the like minded people. Try to build a healthy relationship.
Be genuine, keep your chin up, and know your ideal client base.
Expand your horizon
Once you have established yourself as an expert in a particular genre then it’s the perfect time to acquire a new skill set. You now need to widen your horizon so that you can provide a wide variety of services to your clients. This will not only help you in a longer run, let alone an increase in your earnings.
In this competition infused era, if you are not evolving, you will lag somewhere down the line. Always leave a scope for learning new things which come your way. Also, if required, get out of your comfort zone and acquire new skills.
Personal Branding
Personal Branding is important as it definitely helps you to stand out from the crowd. The freelancing sphere is witnessing a substantial growth in terms of workforce, so there is a must have need for personal branding for every freelancer to compete with the fierce competition out there.
As per the monetary part is concerned, it’s way easy to get clients if you are a brand name in that particular industry rather than working without one.
To brand yourself, you need to learn “How to sell?”. Also, make the contact process easy for your potential clients. Have a great landing page, showcase your existing works, ask for testimonials and recommendations from your happy clients and give value.
The key takeaway from this section is “Make yourself visible”. If you are not working on this then you are definitely losing out the game somewhere.
Homework
While contacting any potential client, always do homework. I call it “Personalized homework”. Every client has its own requirements, likes and unlikes. You got to spend some time on their profiles and then approach them accordingly. This will ultimately help you increase your chances to close the deal, your way.
For this, look for every possible profile of theirs. Try to extract important information about them, how they work, what kind of quality they are actually seeking for and others.
After this, make an action plan regarding how to approach them and work accordingly.
Footnotes
Try to overwhelm your clients by providing value with your work
Be professional
Take deadlines on a serious note
Keep on learning
Maintain a work-life balance
Get acquainted with new technology to increase your productivity.
Freelancing is a hot career option which has enormous scope in terms of both growth and monetary part. But you should opt for this career path only if you’ve got a passion for it and would love to work on it for a longer run.
Happy freelancing.
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