In the most basic sense, all of the words you use in your business – in advertisements, website content, email marketing, blog posts, social media, and everything else – are called “copy.” It’s a copywriter’s job to produce those words in the most effective, valuable, and skillful way.
While many businesses do their own copywriting in-house, often without a designated copywriter, there are major benefits to hiring a professional to do your copywriting for you.
1. A professional copywriter can take your ideas and run with them.
You might have a million great ideas up your sleeve for new blog posts and articles, but no time to write them. Alternatively, you might have plenty of time to write, but you lack the skills and knowledge to make your writing most compelling to your customers.
In either scenario, hiring a professional copywriter is a win-win: you can rest assured that a copywriter has the skills to make your content shine, as well as sufficient time to put into drafting, revising, and editing.
2. Copywriters are experts in creating SEO-friendly content.
Search Engine Optimization (SEO) is a hot topic these days, and for good reason. SEO practices include utilizing relevant keywords within your site, as well as uploading engaging and quality content, descriptions, and titles.
Blog posts in particular are an excellent way to improve your SEO, as each blog post can be considered a separate page on your site. The more pages you have with quality content and pertinent keywords, the higher Google will rank your site.
With good SEO practices utilized by an experienced copywriter, you can drive higher levels of traffic to your company’s website organically and improve its ranking in Google search results.
3. Copywriting helps build your brand and strengthen your community.
Consistent brand messaging is key to helping your audience understand your business and keeping your customers engaged.
A professional copywriter will learn all about your company and the story you want to tell. With that, they will create content that is clear, concise, effective, and above all, consistent with your brand’s personality.
4. Copywriting helps generate leads.
Good copywriting should typically include some sort of call to action, encouraging readers to get in touch with your company in some form – through purchasing a product, filling out a survey, signing up for a newsletter, or sharing a post on social media.
Persuading readers to engage with your business is the primary duty of the professional copywriter. The more engaged your reader feels, the more likely they’ll be drawn back to your company.
5. A copywriter offers an outsider’s perspective.
You and your company’s employees are already well-versed in what your business offers, which could, surprisingly, be a hindrance to developing your own content. After all, your content is likely being read by mostly average consumers, or outsiders to your business. While a blog post or product description might make complete sense to you and your colleagues, it could leave your customers dumbfounded if they’re not familiar with the concepts and terms you use.
By hiring an outsider to write your copy, you can get a fresh perspective on your business, and create content that is easily understandable and clear to your customers.
SEO
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