1: Lack of Clarity and Focus
- Problem: Unclear problem statement, confusing narrative, or too much information.
- Solution:
- Clearly define the problem and goals.
- Use a concise and structured format (e.g., Problem-Discovery-Design-Outcome).
- Focus on key insights and decisions.
2: Insufficient Process Documentation
- Problem: Missing design process steps, unclear design decisions, or lack of iteration.
- Solution:
- Document your design process thoroughly (research, wireframes, prototypes).
- Explain design decisions and trade-offs.
- Showcase iterations and improvements.
3: Unrealistic or Unverifiable Outcomes
- Problem: Overstated results, unmeasured success metrics, or unrealistic expectations.
- Solution:
- Set realistic goals and metrics (e.g., user engagement, conversion rates).
- Provide data-driven results or user feedback.
- Discuss limitations and future improvements.
Additional Tips:
1. Use visuals to support your narrative.
2. Highlight your role and contributions.
3. Keep it concise (3-5 pages or 10-15 minutes).
4. Practice presenting your case study.
5. Get feedback from peers and mentors.
By avoiding these mistakes and following these solutions, you’ll create a strong UX/UI case study that showcases your skills and increases your chances of getting hired.
Resources:
1. UX Collective - Case Study Guidelines
2. Nielsen Norman Group - Case Study Best Practices
3. Designspiration - UX Case Study Examples
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